Jessica Simpson's album sales haven't been that all that great lately but one thing she does excel at is branding. The Jessica Simpson collection is a powerhouse brand that sells everything from shoes to hair extensions. Now Fox News says that her next tie-in will be fashion watches. Simpson has a licensing agreement with jeweler Pascal Mouawad who worked with Jermaine Dupri on his NuPop line. I wouldn't have pegged Jessica Simpson as a watch collector but she told Fox News's Pop Tarts that she collects both vintage and new watches as a hobby. The first collection will offer 35 designs, retailing from $60-$250 and will offer both classic leather and menswear styles as well as more fashion forward jewelry-inspired pieces with a feminine style (she already has a line of costume jewelry). The collection will be out in the fall.
(WWD)
Jessica Simpson Plans Watch Line
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Celebrity lines
