Vogue & Lucky Launch Partnerships

NEW DEALS: Clearly it’s a new year that’s going to be filled with new strategies to jump-start business. Two Condé Nast fashion titles, Vogue and Lucky, are launching partnerships this week with e-commerce shopping sites. On Friday, Net-a-porter’s outlet site, theOutnet.com, will introduce a series of flash sales exclusively with Lucky. The sales will be promoted in the February issue of Lucky and luckymag.com, and will be accessible only to the magazine’s newsletter subscribers. Every Friday, for four consecutive weeks, merchandise such as a 3.1 Phillip Lim jacket and a Mulberry bag will be offered at discount prices. As the clock ticks on each “going, going, gone sale,” the price will drop. Kim France, Lucky’s editor in chief, said the magazine is working with theOutnet.com, in part, because it carries the brands seen in the magazine. “It’s part of an established brand, but at the same time, it’s emerging and it felt good to be a part of that,” said France.

Meanwhile, Vogue is offering up ready-to-wear looks that are less than $500 on Gilt Groupe, based on the magazine’s “Steal of the Month” page. The sale ends Jan. 18.

(WWD)