Watches in rings have been done before, but not quite like this. This is a new approach and quite interesting. The Digit Watch is design to appeal to both men and women, and given its high level of customization - the company can make one for you. Produced in London, the Digit Watch takes existing mechanical watch movements from major luxury watch brands such as Rolex, Patek Philippe, Breitling, Blancpain, and others (buyer can choose), and places them inside of an 18k white gold ring with an Aquamarine jewel face, decorated with 142 diamonds. The ring has a watch face on it, and a crown for winding and setting the movement.
The concept is nifty for women who want something different, and as a second timepiece on ones hand for men who want the bling of a pinky ring. That rhymed... "Yo, look at my ring... I'm talking here!" I like who the movement is actually special and often a bit unique. It would have been easier to just put in a quartz movement, but that is not what the designer wanted to do. You can see in the image gallery who the small 17 jewel manually wound movements are inserted into the watch. An interesting idea and available starting at about 8,000 British pounds.
(Luxist)
I have to agree that this style of watch is very handy as well as stylish......I have one that was made by Fossil which can be suspended from the chain that comes with it, or worn as I ring. I wear it as a ring. It is very nicely done and always seems to catch everyone's eye.
The Unisex Digit Watch
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