Neiman Marcus: All About Luxury

Neiman Marcus is a nominee for the Readers' Choice Award for Best Department Store. The Dallas, Texas-based luxury retailer was founded in 1907 by Herbert Marcus, Sr., his sister Carrie Marcus Neiman and her husband A.L. Neiman. Since then, the company has become known for its merchandise leadership and superior customer service. Its upscale assortment of apparel, accessories, jewelry, beauty and decorative home products cater to the affluent customer.

The company is credited with many firsts. In 1926, the company premiered the first weekly retail fashion show in the U.S. It began offering menswear in 1928, featuring items like French-made ties and English shirtings--items rarely found west of New York City. In 1934 the company started running national advertisements in Vogue and Harper's Bazaar magazines--the first retail establishment outside New York City to do so. In 1984, the company established InCircle, the industry's first customer-loyalty program.

In 1939, the company launched its annual Christmas Book tradition with a wonderland of fur coats, fashion accessories, perfumes, toys and more. The book has since become famous for extravagent, over-the-top luxury items, such as a $25,000 customized and motorized cupcake car and a Jaguar XJL Supercharged Neiman Marcus edition sedan for $105,000, both offered in the 2009 book. The Christmas Book's "His and Hers" gift, which is an annual tradition, currently features a pair of ICON A5 Sports Aircrafts and pilot training for two for the princely sum of $250,000.

Now more than a century old, the company has 41 stores and a total of more than six million gross square feet around the country, from California to Massachusetts. In 1999, Neiman Marcus launched its website, neimanmarcus.com, making it possible for customers around the world to easily access its large selection of designer and luxury brands via the Internet. The Neiman Marcus Group is the parent company of two other esteemed companies: Bergdorf Goodman, the luxury department store based in New York and The Horchow Collection, a luxury mail-order catalog.

Cast your vote for the Readers' Choice Awards at http://www.luxist.com/awards-vote/accessories-awards. (Luxist)

They are definitely all about luxury.......one of my favorite things is their Christmas catalog which showcases items beyond the general scope of merchandise. One year, included among the pages was a gorgeous Mercedes and an actual robot.........it's items such as that which sets them apart from many other retailers and keep consumers excited with much anticipation.