Preen for Aldo Rise, available at Selfridges.com.
If you'd been wondering through London's Selfridges last night, you might have stumbled upon the launch of one of the most exciting high street and designer collaborations to date. Bringing the catwalk to the masses, US shoe brand Aldo has created affordable and covetable collections with not one, not two, but three London Fashion Week hot designers.
Up and coming fashion world favourite J.W.Anderson, knitwear maverick Mark Fast and Preen twosome, Justin Thornton and Thea Bragazzi, came together as the guests of honour yesterday evening, in Selfridges' French restaurant Aubaine to celebrate each of their capsule collections, which were only made possible by the shoe brand's Aldo Rise scheme. Helping emerging fashion brands produce their catwalk shows, the scheme not only helps with the show's promotion, but helps designers create their perfect shoes to go with their current collections; shoes which have today hit the famous Selfridge's Shoe Galleries in a one-month pop-up store of sartorial dreams. |