Jimmy Choo launched a capsule collection of reinterpreted iconic styles Tuesday, along with the Jimmy Choo Foundation, an organization that aims to raise awareness about women’s issues.
The 10-piece line, aptly titled Icons, was inspired by 15 of the brand’s archival styles, including a violet feathered slingback from “Sex & the City” and a pointy toed stiletto worn by the brand’s founder and chief creative officer, Tamara Mellon, when she accepted her Order of the British Empire from the Queen of England. The shoes will be available in November.
“Tamara really looked through some of the shoes that made an impact, whether with celebrities or editorial over the course of 15 years,” said CEO Joshua Schulman. “What’s interesting about the project is that it shows over the 15-year history how some of the signatures remain, but now they’ve been modernized and look much more current.”
The brand also released a coffee-table book, “Jimmy Choo XV,” published by Rizzoli, that offers photos, sketches and behind-the-scenes shots of the brand’s 15 most memorable styles. The book will be available in Jimmy Choo stores in November, and at bookstores internationally in February.
One hundred percent of the revenues from the book and 10 percent of the net sales from the Icons collection will benefit the Jimmy Choo Foundation.
(WWD)
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Sure Lanvin and Pierre Hardy have done high-tops - very successfully we might add - and the trend has gone global for spring. But we really didn't expect the uber-glam Jimmy Choo to be stripped of its 5 inch heels and compete with the urban gang.
Along with towering snakeskin sandals and red carpet stilettos, Choo's pre-fall 2010 collection has the addition of 8 sneakers. The low (£295) and high-top (£395) suede and snake trainers bring Choo's reputation for staggering heights down to earth with a bump. We predict them to be the favourite down-time footwear of fashion editors.
The flat shoe trend of last season has become the high-top trainer trend for spring.
(Elle U.K.)
Interesting.
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CLOCKWISE FROM TOP: Denim sandal, Jimmy Choo ($995). 240 N. Rodeo Dr., Beverly Hills, 310-860-9045; jimmychoo.com. Jordan heel, Baby Phat by Kimora Lee Simmons ($79). Visit babyphat.com. Denim jeweled handbag, Dolce & Gabbana ($1,295). 312 N. Rodeo Dr., Beverly Hills, 310-888-8701; dolcegabbana.com
By Lindsay Brooke Cohen
Photograph by Brian Klutch
(Los Angeles Confidential)
Love it!
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The ‘Choo-Choo train’ is chugging on. First, the celebrity Jimmy Choo brand collaborated with the Establishment label, Hunter, last summer, to produce a status pair of super-wellies, in black mock-croc, priced at £250.
Now, the shoemakers to the stars are collaborating with Ugg Australia on a limited edition collection of women’s sheepskin footwear.
The co-branded collection, based on the ubiquitous boots seen on every high street, and every celebrity, will be available from October this year. There will be five different styles in multiple colour variations, priced between £495 and £695.
The boots will be sold only at Jimmy Choo and Ugg Australia store and a selection of prestigious department stores which carry the Jimmy Choo label.
"Other than Jimmy Choo, UGG Australia is the only other footwear I have in my wardrobe,” said Tamara Mellon, president and founder of Jimmy Choo.
(Daily Telegraph U.K.)
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With a whopping 44 percent of survey votes, H&M and Jimmy Choo had the most inspired collaboration of 2009. From the moment the companies announced they would work together, anticipation began building. Finally, it reached its culmination on Nov. 14, when Choo fans bought out the stores’ offerings of shoes, accessories and apparel. But they weren’t the only companies to team up. Target and Anna Sui (with 24 percent of votes) debuted a fall collection inspired by “Gossip Girl,” and Payless ShoeSource (nabbing 10 percent of votes) recognized the power of “Project Runway” by signing season four winner Christian Siriano as its newest guest designer. (WWD)
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